The Rise Of The Mobile-Born:
Paul
Holland is a general partner at Foundation Capital, helping an early
stage startups range from zero to $100 million in revenue. He was previously senior vice president of worldwide sales Kana Communications.Watching
my two year old nephew Dashiell interact with the iPad to your mother
gave me to understand that he was born in a time like no other in
history. As
grows their expectations about how information should be presented and
processed, and how the interfaces must meet will be profoundly different
from the way we live today's technology.Mobile is currently the preferred channel for everyone, but even those of us who use technology always enthusiastically digital immigrants. Dashiell is a new era: mobile Born - a generation of children who have been bred to literally bite the equivalent of a supercomputer - also known as the mother smartphone.This will have a dramatic impact on the way businesses , consumers and society as a whole to manage and display technology.
A New Enterprise:
Hard to believe, but there are only a few years, technology in the workplace was an issue from top to bottom. The IT department decided that this material is deployed, applications that are used and how business practices are implemented.Then a small crack in the IT lock broke when C -suite executives, seduced by the iPhone stylish, functional and intuitive, trotted these devices in business and said "this job." IT users used to say "no", had no choice but to listen, and in fact led to the BYOD trend, we have seen an explosion from the iPhone, released in 2007.Today, companies not only to smartphones, but many are turning to mobility and the transformation of its business practices and ways of working and promoting the creation of new levels of productivity and value through mobility: MobileIron is the primarily responsible for the management of corporate mobility space Bitglass honors transparent data security; Averail is to create a content management solution for smartphones and tablets, Lookout is the post- PC safer for everyone, and Helix Mobile web is ensuring mobile company.These changes are the essence of mobile first move, but will give way to a new and more dynamic mobile users born into the working process.Home mobile lead generation a radical overhaul of the productivity of the office. Fast forward a few years and see a new place of work workstations that are similar to the centers of air traffic control multiple devices supplied by touch, drag and voice control, allowing workers to view and manage tactical information, driving the adoption of new user interfaces and fundamental changes in software and hardware. Think of the new FOX press room, but without the information "fair and balanced".The way you interact with colleagues or business partners will change as we move to a mobile business environment . We begin to see new businesses based on augmented memory. Refresh, for example, create a folder to end the conversation for your next business meeting. A nice -to- have now, but like baby mobile blackberry, these services will become a must-have.But this is only the beginning. It is hardly an exaggeration to imagine that there are companies and are managed entirely in the cloud by deterritorialized mobile workforce. We already have much of the media office of our working day, data, colleagues, customers and products in our pockets. This trend will accelerate as companies find their own mobile data across all new expectations for the organization and optimization of the structures of the labor force.A Shift In Consumer Engagement:
As a mobile generation, born grows, meet unexpected needs.Look at any task and 12 you will see that the notion of "second screen" and is an outdated concept-TV, laptop, smartphone, iPod and tablet are combined in a collection of information and multi-layered communication experience.When the original mobile reach adolescence, their ability to process information and interactivity levels go beyond what is possible today, and changes in consumption patterns - in the way they watch TV - only continue. Fifteen years from now, we can achieve "barrier- th", as multiple screens can not be controlled, but used, while cameras capture, recording and broadcasting live conversations across the room and in the world.As a result, we are seeing a new wave of companies whose DNA is 100 percent mobile. Kik, for example, was born out of the need for cross -messaging tool - mobile platform. Kik has never resided in the office and is a perfect example frictionless communication that the original mobile wait.But when Dashiell is behind the wheel, your expectations for welding, secure communications must be resolved far beyond what is possible today. If a thread on Kik and should go in the car, he will want to stay in this message. This will require technology that integrates directly into the infrastructure of cars become the norm, such as radios and CD players once were. And God forbid, never an accident, as Snapsheet companies will ensure that the insurance process - the application is as simple as possible.What Will The Mobile Born Future Look Like?
Today, it is expected that everyone has an internet connection broadband. The Future Baby Mobile is on steroids, and employers will rise to the need to seize the opportunity and start creating solutions for things yet to be invented.The clear winner in this future is the Internet of Things. Baby Mobile hope everything is controlled by software, has a rich functionality and be sensitive to the network - Nido to be a pioneer in this new direction.
At the other end of the spectrum, the grandmother of my nephew, laments the decline of interpersonal communication. No more people write letters do not talk face to face as often. She's right. But Dashiell, mobile mediation reality is all he knows.
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