Imagine You're Downhill Skiing At High Speed And Suddenly God Chooses A Tree And Place It In Front Of You. Yes, SEO Is A Bit Like That.
The Possibility Of A Face - Plant Is A Great Opportunity In The Field Of SEO. It Is A Tight Son Act. If You Jump On The Bandwagon Too Quickly, You May Be Grouped With The Types Of Blackhat SEO. If You're Too Conservative, You Run The Risk Of Losing Search Traffic From Your Competitors.
The Problem Is That Many Webmasters And SEO Experts To Listen To Each Other More Than They Listen To Matt Cutts Of Google. The Reality Is That When Matt Cutts Posted A Video That Is Done To Help. You Do Not Have To Play More With SEO - You Just Need To Know How Google Defines A Web Site "Quality".
Then Make Sure You Do Everything In Your Power To Make Your Web Page Is Aligned With These Guidelines.
Here I Would Like To Share What Some Of The Latest Videos Of Matt Revealed On The Latest Updates To The Google Algorithm And How You Can Put Some Of These Ideas To Good Use On Your Own Site.
Google Defines Quality!
It Bears Repeating. If You Wish To Continue Ranking Well, You Must Know How Google Defines Quality Not How Quality Is Defined. Too Many Webmasters Hear Matt Said, "We Focus On Creating A Quality Website And All Will Be Well" And Think That If Your Content Around Their Own Vision Of Quality, They Will Be Well Trained. Suddenly His Impressions Fall, Reservoirs Search Traffic And Wonder Where It All Went Wrong.
You Must Face The Reality Of The Internet Today. Google Makes The Rules. Google Defines Quality And Occupies The High Places That Meet The Quality Standards Of Google. Ignore Them At Your Own Risk.
The Layout Algorithm Update
February 6 This Year, Google Released An Update To Its Algorithm Layout, As Tweeted By Matt Cutts, 10 February. Matt Explained The Details Of The Webmaster Central Blog And Describes How The Ads Before The Time Interfered With Users To Find The Actual Content. But If You Pay Attention To What He Says, You Can Get A Better Idea Of how Google Now Defines A Quality Layout.
Matt's Status:
“This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads.”
Note The "Or", Meaning That The Key Is That If You Have Your Relevant Content Pushed Down By Not Only The Ads, But For Large Banner Images Too Thick Menus Or Anything Else, Which Could Reduce The Value This Page In A New Google Algorithm.
Does This Mean That We Should Get Rid Of All That "Both"? Not Necessarily. Mentioned In The Blog Listings-The-Fold Above Are A "Normal", But Sometimes Determining What Google Defines As "Normal" Just Take Some Testing On Your Site To See What Works And Which Does Not.
The Keyword Research Dead?
The Most Impressive Looking For The Last Year Improvement Was How Google Analyzes The Keywords To Determine The Most Relevant Web Pages. For A Long Time, Google Search Phrase Would Be A Specific Person, Such As "Plant Yellow Dandelions" And Finding Pages That Mention That Most Often The Expression (Without Actually Spamming), Google Is Classified As Those Higher For This Page Search Term.
In Mid-2013, Matt Launched An Informative Video That Describes How It Has Influenced The Increase In Query Syntax Voice Search.
Matt's Exact Words Were: "Google Wants To Make Search In The Conversation ..."
Explains What This Means Is That, Instead Of The Previous Approach Where Longer Consultations Would Reduce Pages That Match Your Search, Google Is Trying To Skillfully Use Individual Words To "Understand The Essence" Of What People Like And Then Extend The Pages That Might Match Your Search.
Here's How It Looks In Practice On The Web Today. A Search For "Planting Yellow Dandelions" The Following Results Becomes An Image.
See How These Results Compare The Search Results A Year Ago. A Year Ago, I Would Have A Lot Of Pages Where The Term "Plant Yellow Dandelions" Appears At The Top Of The Page In The URL Or Title.
Now Watch How Smart Google Is Today. Took My Phrase "Plant Yellow Dandelions" And Interpreted In The Sense That I Am Looking For Ways To Transplant Dandelions Somehow. This Is The "Search For" Closest Google Has Been Able To Convey My Three Words. The More Words I Type, The More Google Tries To Interpret - Through Words With Similar Meanings - To Understand What I'm Trying To Find.
Does This Mean That The Keyword Search Is Dead? No - Keyword Search Has Always Been A Way To Find What You Are Looking For Online. What People Type Into Search Engines Can Help You Understand What People Want - But As Google Is Up To You To Frame Your Content In A Way That Best Questions That People Ask Answers.
And Place Its Contents, These Means Comprise What Matt Describes As "...The Right Words On The Page."
In Addition To November 21, 2013 Video, Matt Explains That One Of The Major SEO Mistakes Webmasters Do Not Even Mention The Words On The Page Describing What The Content Is. They No Longer Have To Be Specific Keywords That People Are Searching, But Must Include Words That People Type In Chat Answers The Search Query.
Matt's Exact Words Were: "Think About What The User Will Type And Include Those Words."
It Is Evident That The Keywords Are Not "Dead".
Guest Blogging Is Bad?
Another Fun "Freak-Out" Last Time Was In 2014 In January, When Matt Blogged About "The Decline And Fall Of The Guest Blog For SEO."
I Think There Are Many People Out There Looking To Jump All Comments Matt Says That Evidence That A Popular Element Of SEO Is Now "Dead." The Key Words Are "Dead". Link Building Is "Dead". Now, Guest Blogging Is "Dead". All Because Matt Said:
“So stick a fork in it: guest blogging is done; it’s just gotten too spammy.”
Unfortunately, They Ignored The Part Where He Also Said:
“In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well.”
In Other Words, It Is Not All Or Nothing. What Matt Complains About The Tactics Some Bloggers Who Write An Article Of 400-500 Words And Then Distribute That "Client" To Any Website That Is Ready To Accept Free.
What Do You Think Of Google Guest Blogging For Links? Matt Explains That There Are Two Ways To Interpret This Question. The First (The People Of The Game, All The "Sky Is Falling") Is Ignored It.
“One is really high quality guest blogging and whether that’s worthwhile, and I think it is in some cases.”
Matt Explained That The Type Of Guest Blogging That Do Not Like Is When People Turn Blog Posts And Send Them To Various Blogs. The Bite Is When You Are Guest Blogging Just Be A Massive Number Of Inbound Links. Matt Explains: "It Is When We Are Less Likely To Want To Have These Links."
“The kind of links that we would like to count, are the higher quality articles where somebody really puts some work into it, and they have something really original to say.”
Guest Blogging Is Not Dead, Despite The Efforts Of Spinners And Link Builders Are Largely A Thing Of The Past .... Article And Good Riddance. Guest Blogging For What Matt Calls "Exposure, Branding, Longer Range, [And] The Community" Is Still Alive.
Is It Good Or Bad For Nofollow?
A Final Element Of Search Engine Optimization That Has Really Changed In 2013 Is The Use Or Misuse Of Nofollow Links. Since Google Pays Much Attention To The Form Of Internet Links To Other Web Sites In Order To Pass "Link Juice" To Sites Of Greater Authority And Confidence, More And More Sites Have Begun To Add "Nofollow" To External Links.
In 2011 A Video, Matt Explains That Google Will Not Penalize Sites That Choose To Use Nofollow, But Went On To Say That These Sites Could Be Considered "Not Participate In The Conversation."
“Now, if they choose not to participate in the conversation, then people may not link to them as much, or they may find that they don’t have as good an experience for users.”
This Is An Interesting Comment, If You Consider That Matt Often Said How Much It Is Better For A Website To Make Your Page As Valuable And Useful To Their Users As Possible. If He Says That Google Considers Many Use Not As Detrimental To The User Experience Links And Then You Can Draw Your Own Conclusions.
Intelligent, Policy As Described By Matt, Is What He Describes As A Policy Of "Nuances" That Could Start Without Monitoring All External Links, But Be Careful Not To Delete The Sites Follow The Links You've Learned To Trust As A Source Of Authoritative Information, Perhaps Using A Plugin Like WP Automatic External Links That Allow This Kind Of Thing.
The Future Of SEO
2013 Marked An Important Transition In The Field Of SEO, An Architecture Page Nuts And Bolts And Format, To A More Holistic Approach To Ensure That The Content Is The Approach Of Very High Quality. This Applies Directly To Inquiries Of People Do On The Web And How They Participate In Many Traditional Marketing Activities And Community Development.
The Good News Is That In The Spring Of 2013, Matt Shared Some Of What Google Has In The Pipeline And One Of The Best Things He Talked About Is The Fact That Google Webmaster Tools Could Provide More Help For Webmasters To Solve Problems Of Their Web Sites. This, At Least, Help More People Understand How They Can Best Position Their Website Within Google For A Website "High Quality".
An Update To Google's All Hit You Hard? How Did You Recover? Share Your Thoughts And Experiences With The Google Algorithm In The Comments Section Below! :)
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